Considering a career in YouTube live streaming? Today we'll take a look at how much you can expect to earn from each stream based on your view count and overall following.

YouTube Monetization Requirements

YouTube recently lowered the eligibility requirements for the YouTube Partner Program (YPP) in select countries to the following:

• 3,000 watch hours in the past 12 months OR 3 million Shorts views in the last 90 days

• 500 subscribers

However, these lowered requirements don't allow video monetization. You'll gain access to the YouTube Partner Program and its tools, but will still need to meet the original requirements before you can actually monetize your content.

To start monetizing your content, you'll need to meet the following requirements:

• 4,000 hours of public watch time accrued within the last 12 months

• 1,000 subscribers

  OR

• 1,000 subscribers

• 10 million valid public Shorts views in the last 90 days.

   

Ways To Earn

To earn revenue through a live stream on YouTube, there are two primary methods:

• Ad revenue

• Super chat

For the purposes of this guide, we won't take into consideration outside sources like channel memberships, sponsorships, brand deals, merch, and Patreon - however these are still valid and popular ways for creators to earn revenue and often make up the bulk of their income.

How YouTube Ad Revenue Works

Regardless of your monetization status, YouTube inserts advertising into your content - however once you're part of the YPP you can earn money from these ads, including in any upcoming live streams.

Types of video ads include:

• display and overlay ads

• skippable ads

• non skippable ads

• bumper ads

• sponsored cards

Ads can also appear at different points in your content. This includes:

• pre roll ads

• mid roll ads

YouTube follows the CPM (Cost Per Mille) model when it comes to determining how much you can earn from these ads. You can learn more about the CPM model and earning potential in our YouTube earning guide here.

What Is YouTube Super Chat?

Super Chat (and Super Stickers) allow your viewers to purchase live chat messages that stand out and can be pinned to the top of the chat feed. This allows creators to earn revenue from streaming while building engagement levels.

Here's how to enable Super Chat:

Enabling Super Chat Via Desktop

Visit YouTube Studio. From the left, click Earn.'

Click the Supers tab (this will only appear if you are eligible).

Click Get Started. Follow the prompts.

You should now be able to toggle on/off the following:

• Super Chat
• Super Stickers

Enabling Super Chat Via Mobile

1. Open the YouTube Studio app.

2. Tap Earn at the bottom of the screen.

3. Tap Supers > Turn On (if you don't see it, tap Get Started in the Supers section)

4. Follow the on-screen prompts.

Earning Estimates

So how much can you actually earn from streaming on YouTube? YouTube creators can expect to generate approximately $18 USD per 1000 ad views, but after YouTube takes their 45% cut the average revenue received by the creator is approximately $9.90 USD per 1000 ad views.

A few things to keep in mind:

• An ad view is only counted if the ad played at least halfway through.
• Creators receive, on average, 55% of the revenue generated by ads.
• The average view earning is $0.018
• During peak viewing hours the average view earning can increase to $0.030

Factors That Affect YouTube Earnings

Keep in mind that the chart above is made up of estimates based on the most commonly available data. Your earnings may vary based on a variety of factors, including:

• Audience demographics

• Viewer engagement & retention

• Stream time & frequency of streams

• Niche & content type

Maximizing YouTube Revenue

Want to make the most of your YouTube earnings outside of adsense accounts and the constraints of the YouTube algorithm?

Here are a few additional ways to earn revenue through live streaming on YouTube:

• Turn on YouTube channel memberships

• Create and sell merch

• Create content for Patreon

• Sponsorships & brand deals

Creating a career out of making YouTube content takes a lot of work - but it isn't impossible! The majority of high earning YouTubers earn most of their revenue from these additional methods listed above, rather than through ads or Super Chat, since they often grant creators with more control over.

Frequently Asked Questions