Whether they're sharing behind the scenes content or peeks into their personal life, celebrities like Cristiano Ronaldo, Selena Gomez, and Kylie Jenner boast the must substantial following on the internet across all of their social media accounts combined. Through sharing personal insights and behind the scenes glimpses of personal moments, they've built an impressive Instagram following and global appeal.

But who is the most followed account on Instagram? Keep reading to find out, plus the top 50 Instagram users on the platform! Plus, we'll take a look at the users who have the highest follower counts across all social media platforms combined.

Instagram @instagram

With 678 million followers, Instagram's main brand account is the most followed account on Instagram, posting highlights and action shots of various platform users.

Cristiano Ronaldo @cristiano

With 641 million followers, global superstar and captain of the Portuguese national team, Cristiano Ronaldo, is the most followed person on Instagram.

Sharing behind the scenes glimpses of his professional endeavours, brand endorsements, and peeks into his family life, Ronaldo has amassed not only the largest Instagram following, but the largest overall social media following of any individual online.

Lionel "Leo" Messi @leomessi

Second runner up is Argentine soccer player Lionel Messi. With 504 million followers on Instagram, Messi boasts the second largest following of any individual on the platform.

Selena Gomez @selenagomez  

With 423 million followers, former Disney channel star Selena Gomez is the third most followed person on Instagram - but the most followed woman on the platform. Gomez uses her profile to share updates on her brand, Rare Beauty, as well as updates on her music career and behind the scenes content to her substantial following.

Kylie Jenner @kyliejenner  

TV personality and brand mogul Kylie Jenner boasts 396 million Instagram followers, posting brand endorsements, updates on her brand Kylie Cosmetics, and sneak peeks into her family life.

Dwayne Johnson @therock  

At 394 million Instagram followers, Dwayne 'The Rock' Johnson is number five of the most followed Instagram accounts, offering his followers glimpses into his personal life, professional growth, and more.

Ariana Grande @arianagrande  

Number six on the list is Ariana Grande, with an impressive following of 376 million followers. Like other celebrities on this list, Grande uses her platform to share behind the scenes snaps of friends and family, professional updates, and collaborations with brands and other public figures.

Kim Kardashian @kimkardashian

359 million followers puts Kim Kardashian at the top of the list. Like many celebrities, Kardashian's Instagram content has a high engagement rate, and content filled with glimpses into her personal life, career, and collaborations.

Beyoncé @beyonce  

Beyoncé (known to her fans as Queen Bey), boasts 314 million followers on her Instagram profile. The renowned actor, singer, and style icon shares album teasers, women's rights content, and more with millions of followers each week.

Khloe Kardashian @khloekardashian

Another Kardashian topping the list, tv personality Khloe Kardashian has 305 million followers on her Instagram account, which she uses as a platform for promoting her family's show, her Fabletics collaboration, and much more.

Nike @nike

Next up is the world famous brand Nike, boasting 303 million followers. Nike is the second brand on this list of most followed Instagram accounts, runner up to Instagram itself.

Justin Bieber @justinbieber  

Justin Bieber has an impressive following of 295 million followers, who he updates with insights into his personal life, daily guided prayers, album updates, and more.

Kendall Jenner @kendalljenner

Like her sisters Kim Kardashian, Khloe Kardashian, and Kylie Jenner, Kendall Jenner has maintained a large Instagram following of 291 million followers. Jenner's profile is filled with shots from her modeling career as well as the occasional selfie and behind the scenes snaps from her personal life.

Taylor Swift @taylorswift  

Global pop star Taylor Swift uses her platform to share album updates, cat photos, and concert shots with her 283 million followers.

National Geographic @natgeo

With 281 million followers, legendary science magazine National Geographic earns a top spot on this list. With posts about travel destinations, science-backed health advice, and wildlife photography, National Geographic has maintained its place as the top source for scientific news and nature photos.

Virat Kohli @virat.kohli  

270 million followers makes Indian cricketer number sixteen on the list of most followed Instagram accounts.

Jennifer Lopez @jlo

Actress and singer Jennifer Lopez boasts 250 million followers on Instagram, where she shares recipe videos, encourages her followers to vote, and posts red carpet looks.

Nicki Minaj @nickiminaj  

Rapper Nicki Minaj has 227 million followers on her Instagram account, which she uses to share concert clips, updates on her personal life, and red carpet looks.

Neymar da Silva Santos Jr @neymarjr

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Brazilian football player, known mononymously as Neymar, has 226 million followers, placing him among the top twenty most followed Instagram accounts in the world. He is the third most followed soccer player, after Cristiano Ronaldo and Lionel Messi.

Kourtney Kardashian @kourtneykardash

Number twenty on the list of users with the most followers on Instagram is another Kardashian - Kourtney Kardashian - with 221 million followers. Kardashian uses her platform to share updates on her recent marriage to Blink-182 drummer Travis Barker, family life, and her modeling career. 

Miley Cyrus @mileycyrus

Just short of making it into the top twenty, actress and singer Miley Cyrus maintains an impressive 214 million Instagram followers on her profile, where she shares career updates, photoshoot material, and clips of new music videos.

Katy Perry @katyperry

At 205 million followers, singer Katy Perry is within the top 25 of users with the most followers on Instagram. Perry shares tour updates, makeup looks, outreach work, and more. What sets Perry apart from many of the other figures on this list is her commitment to interacting with her fans, giving her a high engagement rate on each post.

Zendaya @zendaya

Globally known actress Zendaya has 181 million followers on Instagram, where she shares travel updates, snippets from her latest films, red carpet looks, and more.

Kevin Hart @kevinhart4real

Comedian Kevin Hart has 178 million followers on Instagram. Hart uses his platform to share updates on upcoming comedy performances, movie roles, and brand endorsements.

Real Madrid CF @realmadrid  

World-famous football team Real Madrid C.F. has 169 million followers, all keeping up with match updates, behind the scenes glimpses at player lives, and more.

Cardi B @iamcardib

At 165 million followers, Cardi B uses her profile to share red carpet looks, tour updates, and collaborations. 

LeBron James @kingjames  

Basketball legend LeBron James shares brand collaborations, game updates, and glimpses into his personal life with his 159 million followers.

Demi Lovato @ddlovato

Former child star turned pop star Demi Lovato shares candid photography, one on one interviews, and updates on her latest films with her 154 million followers.

Rihanna @badgalriri  

Pop star Rihanna boasts 150 million followers on her Instagram profile, which she uses to share updates on her brands Savage and Fenty Beauty, as well as candid images of her family life and red carpet looks.

Drake @champagnepapi  

Singer and former child star Drake has 144 million followers on his Instagram profile.

Chris Brown @chrisbrownofficial

Tied with Drake at 144 million followers is fellow singer Chris Brown.

Ellen DeGeneres @ellendegeneres

Comedian and TV host Ellen DeGeneres has 137 million Instagram followers.

FC Barcelona @fcbarcelona  

Spanish football team FC Barcelona boasts 132 million followers on Instagram.

Kylian Mbappé @k.mbappe  

Kylian Mbappé, footballer and member of Real Madrid C.F., has 122 million followers.

Billie Eilish @billieeilish

Singer Billie Eilish has 120 million followers on Instagram. Eilish uses her platform to share album updates, behind the scenes tour photos, performance snippets, and more.

UEFA Champions League @championsleague

The UEFA Champions League has 117 million Instagram followers.

Gal Gadot @gal_gadot  

Actress Gal Gadot has 108 million followers on Instagram.

Lisa @lalalalisa_m

Blackpink member Lisa has 104 million followers on Instagram.

Vin Diesel @vindiesel  

Action star Vin Diesel has 102 million followers on Instagram.

NASA @nasa

The official account for the National Aeronautics and Space Administration (NASA) has 97.2 million followers.

Shraddha Kapoor @shraddhakapoor

Bollywood star Shreddha Kapoor has 93.8 million Instagram followers.

Priyanka Chopra @priyankachopra

Actress Priyanka Chopra has 92.1 million Instagram followers.

Narendra Modi @narendramodi  

Narendra Modi, Prime Minister of India, has 91.8 million Instagram followers.

Shakira @shakira  

Shakira has 90.7 million followers on Instagram.

Snoop Dogg @snoopdogg  

At 89 million followers, Snoop Dogg is one of the top 50 most followed people on Instagram.

NBA @nba  

The NBA's official Instagram account has 88.8 million followers.

David Beckham @davidbeckham

Football star David Beckham has 88.4 million Instagram followers.

Dua Lipa @dualipa  

Pop star Dua Lipa has 87.5 million followers.

Alia Bhatt @aliaabhatt  

Actress Alia Bhatt has 85.6 million followers on Instagram.

Jennie @jennierubyjane

South Korean singer and actress Jennie has 85.5 million followers on Instagram.

The Most Followed Person Across All Platforms

From pop culture icons with luxurious lifestyle pics, to influencers sharing their day to day life, these are the individuals with the most followers on social media in 2024.

Cristiano Ronaldo – 990.3 million followers

Number one on the list is Cristiano Ronaldo, boasting almost one billion total followers across all social media platforms (excluding TikTok, where he's notably absent). Ronaldo's following on Instagram, combined with his impressive following on Twitter (X) and Facebook, grants him over 990.3 million social media followers.

Selena Gomez – 689 million followers

Second only to Ronaldo, and the most followed woman on social media, is Selena Gomez, with a total following of 689 million followers across all social media platforms.

Justin Bieber – 596.2 million followers

Pop idol Justin Bieber is the third most followed person on social media, with 596.2 million followers combined across all platforms.

Taylor Swift – 552 million followers

With 552 million followers across all social media platforms, Taylor Swift is the fourth most followed individual online.

Ariana Grande – 508.3 million followers

Number five on the list of most followed individuals on social media is Ariana Grande, with a combined total of 508.2 million followers across all official profiles.

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