Like other social media platforms, TikTok offers monetary incentives for TikTok users who create engaging content. That means the more TikTok engagement you have, the more you'll potentially earn. So how much can you earn from your TikTok account? Let's take a look...

How Much Does TikTok Pay Per View?

Use the calculator below to determine how much TikTok will potentially pay for your view count. Note that TikTok doesn't pay for likes - though views always result from likes.

How Are Potential Earnings Calculated?

Not taking into account branded merchandise, promoting products, or the TikTok Shop, earnings based solely on the creator rewards program available on TikTok can be calculated taking into account the following factors:

• How many followers a user has (as this is a qualification requirement)

• View count

• Engagement rate

Note that the more videos you create, the lower your engagement rate will be. A single video with a million views may have a high engagement rate, but the moment you post a second video that average rate will go down for your profile.

Because of this, it's always best to focus on creating high quality content rather than creating content for the sake of it.

How To Make Money On TikTok

Creator earnings are about more than just brand deals and getting lucky with a viral video. There are a variety of available monetization strategies available when you create content on the TikTok app.

TikTok Creator Fund

TikTok launched the Creator Fund in 2020, allowing eligible creators to earn money for their TikTok videos. While TikTok's Creator Fund is no longer accepting new users, those who already signed up can continue to benefit from the fund.

At the time it was launched, the Creator Fund had the following qualification requirements:

• Be at least 18 years of age or older

• Located in: USA, UK, France, Italy, Spain, or Germany

• Have at least 10,000 followers

• Have at least 100,000 views within the last 30 days

• Be in good standing with the Community Guidelines

Earnings are generated based on the following factors:

• View count

• Engagement rate

Note that live streams, duets/stitches, and any videos posted before the creator signed up for the Fund are not eligible for earnings through the program.

TikTok Creativity Program (Beta Version)

The new Creativity Program is TikTok's latest creator rewards program to help popular creators users maximize earnings on longer videos. Unlike the original Creator Fund, users who qualify for the Creativity Program can potentially earn up to 20 times more, particularly from longer form content.

Users will need to meet the following qualifications:

• Be at least 18 years or older

• Located in the USA

• Have at least 10,000 followers

• Have earned at least 100,000 views within the last 30 days

How To Sign Up For The Creativity Program

• Open your TikTok profile and tap the three lines on the top right corner.

• Tap Settings.

• Tap Creator Tools > Creator Fund

• Fill out the application. You will receive notification of the decision within 3 days.

Brand Partnerships

Another popular monetization strategy on TikTok is brand partnerships. This often entails creating exclusive content alongside a specific brand or company to promote a product in exchange for an agreed upon fee.

The richest TikTok creators make the bulk of their earnings through sponsored content and brand collaborations, often crafting content with future brand deals in mind.

If you're just starting out, it can be tough to snag a sponsorship so it's best not to rely solely on this potential income stream.

TikTok Live Gifts

Going live can also reward creators, thanks to dedicated fans who offer up virtual gifts. Check out our comprehensive guide to TikTok virtual gifts, including how much each gift is worth.

Tips For Earning More

Want to start earning more from your TikTok account? Here are a few basics to keep in mind:

Switch From A Personal Account To A Business Account

This will give you access to TikTok analytics, which provide valuable insights into your target audience and content performance, among other creator tools.

Take Advantage Of Merchandise Sales

If you've crafted a personal or professional brand, consider creating a line of merchandise for your most dedicated fans. This is a great way to earn money without relying on TikTok's revenue streams.

Offer Exclusive Content On Patreon

Don't limit yourself to the TikTok app! Once you've built up a following, consider creating exclusive videos or an online community through Patreon.

Who Are The Richest TikTok Creators?

These are the top TikTok influencers making the most money from their TikTok videos, based on a combination of view count, brand partnerships, sponsored posts, the affiliate marketing program, and other revenue streams:

Frequently Asked Questions